Lockstep
Diagnostic
Every great business, no matter the size,
gets these 7 things right!
What is Lockstep Diagnostic?
This business health diagnostic tool is built on 7 Key Components of Effective Step Change: 1) Guiding Stars, 2) Strategic Choices, 3) Value Equation, 4) Go-to-Market Planning, 5) Organisational Enablers, 6) Executional Engine, 7) Reimagine Value.
It includes a series of questions to help you identify where you are at and what global best practices look like (driven by our experience working with 1000 businesses across all sectors).
Who needs it?
Business leaders looking to prioritise their change initiatives.
Leadership teams who are looking to align on organisational strategy.
Boards and advisors looking to have meaningful organisational input.
Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.
What do you get?
A customised Radar Chart that gives a single-page view of where you are and where you’d like to be in the 7 key areas.
Business leaders looking to prioritise their change initiatives.
A way to see whether your team are aligned on your status and strategy.
Anytime
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Business leaders looking to have a holistic view of the business and find their next step-change.
Business leaders looking to prioritise their change initiatives.
Leadership teams who are looking to align on organisational strategy.
Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.
1
KEY COMPONENT
GUIDING STARS
This encompasses the makings of a strong brand and business foundation – from the heart and soul of the organisation to the guiding force that drives all business and brand decisions.
:1 Purpose
This encompasses the makings of a strong brand and business foundation – from the heart and soul of the organisation to the guiding force that drives all business and brand decisions.
Add a Title
This encompasses the makings of a strong brand and business foundation – from the heart and soul of the organisation to the guiding force that drives all business and brand decisions.
Add a Title
This encompasses the makings of a strong brand and business foundation – from the heart and soul of the organisation to the guiding force that drives all business and brand decisions.
Add a Title
This encompasses the makings of a strong brand and business foundation – from the heart and soul of the organisation to the guiding force that drives all business and brand decisions.
Add a Title
This encompasses the makings of a strong brand and business foundation – from the heart and soul of the organisation to the guiding force that drives all business and brand decisions.
Add a Title
This encompasses the makings of a strong brand and business foundation – from the heart and soul of the organisation to the guiding force that drives all business and brand decisions.
The 5 Sub-Components of
1. Purpose
2. Empowering Beliefs
3. Ambition
4. Measures That Matter
Brand purpose is your reason for being and what you aspire to be. This should touch, move, and inspire all stakeholders in your business.
1.1 Purpose
1.1 Purpose
1.2 Empowering Beliefs
Inspiring statements of what you believe as an organisation. This is what gives your organisation the energy and motivation to drive towards your purpose.
1.2 Empowering Beliefs
1.3 Ambition
One single statement of commercial intent.
It indicates the commercial outcome of the business. It is often referred to as the BHAG (Big Hairy Audacious Goal) or the Moonshot Goal.
1.3 Ambition
1.4 Measures that Matter
1.4 Measures that Matter
These are metrics comprising of a maximum of five lead and lag indicators. Having measurable values show the organisation fulfils its business potential.
1.5 Core Capabilities
Being able to clearly identify the organisation's key resources and capabilities that deliver the strategic advantage of the business.
GUIDING STARS
The 5 Sub-Components of
1.5 Core Capabilities
analyses the current and desired health of your business across The 7 Components
THE OUTPUT
The Radar Chart Visualisation
maps the strengths and opportunity points of your business.
We will review your response and send you a customised report within seven (7) days.
Find out how your business maps out.
01
Complete the Lockstep Diagnostic
Access the online business assessment tool and follow the instructions. Start here.
02
Receive your Radar Chart
Check your email inbox for your Radar Chart visualisation.
03
Join the Debriefing Call
Accept the debriefing call invitation to evaluate business opportunities with us.
We highly recommend you have your Key Stakeholders participate in the Lockstep Diagnostic exercise.
Leaders who are looking for a business Step Change and are smart enough to spend time prioritising their initiatives and aligning their team before making their move.
Who is it for?
A report with relative weighting and gap analysis of your organisation.
A customised Radar Chart that gives you a single-page view of where you are in each area and where you'd like to be.
A report and debrief on recommended sequencing based on similar businesses.
A way to see whether your team are aligned on your status and strategy.
What do you get?
Then be patient; we don’t just spit out a report, we take the time to analyse your results and run a detailed, no obligation, debrief session with you.
Invest less than an hour carefully answering the questions and watching the clarifying videos where required
What do you need to do?
What is Lockstep Diagnostic?
This business health diagnostic tool is built on 7 Key Components of Effective Step Change: 1) Guiding Stars, 2) Strategic Choices, 3) Value Equation, 4) Go-to-Market Planning, 5) Organisational Enablers, 6) Executional Engine, 7) Reimagine Value.
It includes a series of questions to help you identify where you are at and what global best practices look like (driven by our experience working with 1000 businesses across all sectors).
In less than one hour, this tool provides a visual benchmark of your business performance against global best practice in 7 key areas — helping you identify opportunities for growth, shut down areas of misspent energy and pinpoint exactly where your focus should be.
analyses the current and desired health of your business accross the 7 Components
THE OUTPUT
The Radar Chart Visualisation
maps out the strong and weak
points of your business
Our team does a thorough analysis of your organisation’s mapping. After running the diagnosis, you will receive your Radar Chart in 7 days.
Find out how your business maps out.
7
of
Components of An Effective
STEP CHANGE
THE GLOSSARY
2
KEY COMPONENT
STRATEGIC CHOICES
Time, money and focus are limited resources. Strategy directs the how, where, and why you leverage your scarce resources, making it a crucial part of growth.
:1 Clarity on Context
A comprehensive understanding of the context that your strategy should arise out of.
:2 Core Strategy
A clear statement of how you are going to win.
:3 Aligned Choice
Alignment of the strategy and the key components of success.
:4 Horizon Alignment
Map project delivery across different time horizons to meet growth objectives.
:5 Stops & Nots
Free up resources by stopping tactics with low financial or strategic value.
THE 5 SUB-COMPONENTS OF
Strategic Choices
6
KEY COMPONENT
EXECUTIONAL ENGINE
The ability to execute your strategy and gain momentum.
:1 Resource Allocation
Assign and provision for the right level of resources to projects and tasks.
:2 Task Accountability
Method to unlock discretionary effort within the team as they adopt organisational goals and step up to places of responsibility.
:3 Scoreboard Cadence
The measures that matter to track success and progress.
:4 Feedback Loop
A system for continuous learning that drives improvement.
:5 Rewards & Celebrations
Ways to appreciate and recognise people to keep teams motivated and engagement levels high.
THE 5 SUB-COMPONENTS OF
Executional Engine
5
KEY COMPONENT
ORGANISATIONAL ENABLERS
Enhance the people and performance aspect of your business towards aligned organisational outcomes.
:1 People
Recruit, recognise, reward, and retrench to attract and hold the right people.
:2 Cultural Design
Identify the Ways of Being and Ways of Working between individuals and teams.
:3 Performance Enablement
Incorporate best practice from high performing teams into your organisation.
:4 System Stacks
Visualisation of all your current systems and how they integrate with one another.
:5 Data Strategy
Identify ways to get and use valuable data to improve your product, service, and overall customer experience.
THE 5 SUB-COMPONENTS OF
Organisational Enablers
3
KEY COMPONENT
VALUE EQUATION
The relationship between perceived benefits and perceived costs to distinguish the value of your products and services.
:1 Product/ Market Fit
A match between the needs of your customer segment and your product.
:2 Solution Design
What your product can do for customers and how it's able to solve their problems.
:3 Scalable Delivery
Package up the solution and optimise delivery so that you will not scale with complexity.
:4 Value-based Pricing
A pricing strategy that is based on your customer's perceived value of a product or service.
THE 4 SUB-COMPONENTS OF
Go-To-Market Planning
7
KEY COMPONENT
REIMAGINE VALUE
Keep an eye on the future and be prepared to invent yourself with an innovation pipeline.
:1 Edge Strategy
A system that embraces the development of new concepts and ideas so that you will never be caught stagnant.
:2 R&D / Innovations
Improve your business with research and development that's thread through the entire organisation.
:3 Lab Experiments
A mentality to create safe experiments to grow capabilities, customer base, and revenue.
:4 M&A Strategy
Looking towards mergers and acquisitions to grow capabilities, customer base, and revenue.
THE 4 SUB-COMPONENTS OF
Reimagine Value
1. Guiding Stars
1.1 Purpose
1.2 Empowering Beliefs
1.3 Ambition
1.4 Measures That
Matter
1.5 Core Capabilities
2. Strategic Choices
2.1 Clarity on Context
2.2 Core Strategy
2.3 Aligned Choices
2.4 Horizon Alignment
2.5 Stops and Nots
3. Value Equation
3.1 Product/ Market Fit
3.2 Solution Design
3.3 Scalable Delivery
3.4 Value-based Pricing
4. Go-To-Market Planning
4.1 Predatory Value
Proposition
4.2 Social Proof
4.3 Touchpoints Nudges
4.4 Brand & Campaign
4.5 Marketing Engine
5. Organisational Enablers
5.1 People
5.2 Cultural Design
5.3 Performance Enablers
5.4 System Stacks
5.5 Data Strategy
6. Executional Engine
6.1 Resource Allocation
6.2 Task Accountability
6.3 Scoreboard Cadence
6.4 Feedback Loop
6.5 Celebration & Rewards
1
KEY COMPONENT
GUIDING STARS
The essential light that guides all business and brand decisions.
:1 Purpose
The reason for being that should touch, move, and inspire all.
:2 Empowering Beliefs
A set of inspiring statements of what you believe in as an organisation.
:3 Ambition
A single statement of commercial intent.
:4 Measures That Matter
The five lead and lag indicators to track success.
:5 Core Capabilities
Key resources and capabilities that enable your business to have a strategic advantage.
THE 5 SUB-COMPONENTS OF
Guiding Stars
4
KEY COMPONENT
GO-TO-MARKET PLANNING
A strategy to communicate with customers — the right message, to the right customer segment, at the right time and way.
:1 Predatory Value Proposition
Messaging that positions you against the weakness of your competitors' greatest strength.
:2 Social Proof
Leverage a key principle of influence to guide decision making and behaviour.
:3 Touchpoint Nudges
Optimise points along the journey to nurture customers to take the next step.
:4 Brand & Campaign
Distinct visual cues that represent the brand and used consistently across various campaigns.
:5 Marketing Engine
Review and refine marketing tactics to reduce the cost of customer acquisition while increasing the customer lifetime value.
THE 5 SUB-COMPONENTS OF